Once upon a time there was a billionaire. He reached the true elite, achieving epic results in both professional and personal spheres. He was the type of man who would leave a legacy for the world, but, the secret to his success was a surprising one. He attributed his...
The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers....
What makes you read a blog post or article or email? Interesting stats? A clever turn of phrase? An attention-grabbing headline? All of those things can pique your interest, but they won’t keep your eyes on the page. For that, you need a story. As a coach, service...
Someone just bought your $10 ebook. Big deal, right? This customer may or may not ever make another purchase from you again. Well… what if you treat ALL of your customers as though they are worth $1,000 to you, or even $10,000? Because frankly, you can’t tell which...
The other day a student of mine wrote to me and asked what topic his next ebook should be on. Well, I asked, what ideas are you considering? He named a half dozen topics in a half dozen different niches. His plan was to eventually write all of these books in all of...
How To Get More Customers and Eliminate Your Marketing Budget
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